1974 the golden anniversary

This year Balmain Hair is celebrating its golden anniversary - The campaign 1974 is an ode to where it all began. The 1970s represent a complex and dynamic period in history, with a mix of cultural diversity and self-expressive fashion trends that continue to influence our world today. - With this campaign we want to celebrate the origin of Balmain Hair. - The campaign was shot with model Eniko Mihalik and shot by Sebastian Faena.

Becoming a wig maker

The journey began in the 1960s when Dick Guliker, a pharmacist, crossed paths with his future wife, a talented dressmaker named Tonny. During those times, wigs were an integral part of women’s daily attire. This piqued Dick’s curiosity, leading him to delve deeper into the world of wig-making. With his wife’s support, he honed his skills, striving to craft wigs that not only fit perfectly but also exuded impeccable style. Together, they crafted their own line of wigs, initially selling them from their pharmacy. This marked a transformative shift in Dick’s career, as he transitioned from being a pharmacist to becoming a renowned wigmaker.

A Collaboration with Balmain Paris

Pierre Balmain, a renowned fashion designer, envisioned wigs as the ultimate accessory to complement a woman’s attire. He discussed this concept with his hairstylist, who, by a stroke of fate, attended a hair fair in Paris where they crossed paths with Dick Guliker. Introduced to each other, they forged a partnership and embarked on a journey of wig creation. This collaboration led to the establishment of Balmain Hair in 1974.

The Essence of Balmain Hair

Dick Guliker firmly believed in upholding the brand’s identity—a sense of luxury and glamour that extended from the salon experience to the products they crafted. Today, Balmain Hair has become synonymous with the best, and luxurious hair care & styling products, tools and accessories. A prestigious and renowned brand, known for its commitment to luxury, quality, and glamour.