The Power of Hair

September 14, 2023

The Power of Hair

As we enter a new year and a fresh direction, our collection has grown by leaps and bounds, and this year is no exception. With the official start of our new Artistic Director, Ilham Mestour, the excitement and creativity are at an all-time high. Ilham and the team have poured countless hours into brainstorming and conceptualizing this season’s collection with a singular focus - to inspire people worldwide with The Power of Hair.

Whether we choose to embrace our natural hair or experiment with different styles and colours, the power of hair is undeniable. Regardless of what you choose to do with it, it's important to remember that the most important aspect is the way it makes you feel about yourself. That's why we created The Power of Hair. A campaign where we showcase the diversity of hair, and how one person can become many. Diving into the latest trends that showcase the sheer power of hair.

Join us on this journey of artistic expression as we reveal the secrets behind three different hair transformations. Be inspired and transformed as you explore the limitless possibilities of hair styling with our latest campaign.

 

The bob cut 

The Bob cut is a classic hairstyle that has cemented its place in the fashion world. With its versatility, face-framing qualities and timeless appeal, it is no wonder that it has remained a popular choice for women over the years. Whether it’s the choppy or the blunt variations, the Bob cut is here to stay and will always be seen as an iconic style choice.

The Winter Brilliance Set is the perfect set for smooth, healthy-looking hair, whether you want to add definition and shine to your long locks or a short bob. It contains the essential products to create stunning looks for this fall and winter. Use it to re-create this season's bold bob-cut look at-home by following the steps below:

  1. Start with clean hair. Then apply the Signature Foundation, by mixing the Argan Moisturizing Elixir and the Leave-in Conditioning Spray.

  2. Apply the Volume Mousse Strong to create hold and lift at the roots. Follow, by applying the Moisturizing Styling Cream on lengths and ends for a softer finish.

  3. Then, dry the hair at the back of your head using the Professional Blow-Dryer while wrapping sections around a brush for a smooth and sleek look. 

  4. Blow-dry the sides and back with a Professional Ceramic Round Brush (33mm) for natural volume at the roots and straight, shiny lengths.

  5. For the fringe, start drying with the Gold Styling Comb to follow the natural flow of the hair. Adjust the hairline where needed to match your style and keep the fringe smooth to complement your face shape.

  6. Finish by setting the look with Session Spray Medium for a lasting hold.

Vavavoom

One of the key inspirations behind the Vavavoom big hair is the desire for attention and admiration. During the 1950s, Hollywood actresses such as Marilyn Monroe, Jayne Mansfield and Brigitte Bardot were not only popular for their acting skills but also for their stunning looks and stylish hairdos. They wanted to stand out and be the center of attention, and one way they achieved this was by sporting shiny, voluminous hair.

The Magnificent Volume Set creates instant body and volume for an effortless, lasting look. Imagine the women in the paintings with long, tousled, flowing wavy hair which emphasized natural beauty. Appreciate the beauty of long voluminous hair Renaissance painters admired by re-creating this year’s Vavavoom using the Magnificent Volume set:

  1. Start with clean hair and apply the Signature Foundation, the perfect base for each look, the Argan Moisturizing Elixir mixed with the Leave-in Conditioning Spray.

  2. Next, apply Volume Mousse Strong. And dry the hair using the Professional Blow-Dryer while wrapping sections around a brush for a smooth and sleek look.

  3. Follow by spraying the Thermal Protection Spray generously and rough dry the hair by using the cool-setting of the blowdryer.

  4. Create volume by curling with a 25mm Professional Curling Wand from ends to mid-length. And continue to curl throughout the whole head and use pins to hold each curl in place while it cools.

  5. Brush each curl separately with the All-Purpose Spa Brush. Then build up the curls by gently teasing with fingers using Texturizing Volume Spray. 

  6. Finish with Texturizing Volume Spray & Session Spray Medium to style and hold the hair in place.

 

Page cut

Page cut

The iconic page haircut is a classic, elegant hairstyle that can be worn in many different ways, the iconic page haircut is a timeless hairstyle that has stood the test of time. Re-create this classic look at-home by following the next steps:

  1. As always start with clean hair and the Signature Foundation, by mixing the Argan Moisturizing Elixir and Leave-in Conditioning Spray.

  2. Blow-dry your hair using the Professional Blow Dryer while wrapping sections of the hair around a brush, bringing the hair forward onto your face.

  3. Apply the Thermal Protection Spray generously and rough dry the hair by using the cool-setting of the blowdryer.

  4. Follow, by using the Professional Straightener to smooth the hair around the edges.

  5. Combine Styling Powder for the roots and Shine Wax for the ends of your hair. Mix them together and gently style your hair into your desired look. 

  6. Finish by using Texturizing Volume Spray & Session Spray Medium for added volume and hold.

 

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